Don't have an Insights Department? Is your Insights Department understaffed?
Our Consulting Services include overall support to your marketing goals, as well as, a hands-on approach to all pertinent phases of consumer research projects.
Writing research study requests
Review of proposals from preferred vendors and provide recommendation on how to move forward
Support in development of study designs, including study parameters, sample definitions, development of questionnaires and final report
Delivery of study findings with action-oriented recommendations
Attending client meetings and providing a POV on study results
Some of our clients have a preferred research vendor, a project/tracker in place, or are using a vendor with a proprietary approach. However, because many of these clients do not have a Consumer Insights Department or have one that is understaffed, their directions for marketing decisions overlook a more rounded, cohesive, consumer relevant direction.