Victoria Diaz de Villegas
Owner & Top Consumer Insights Consultant
After years of living in New York City, Victoria moved back to her hometown Miami with the hopes of eventually launching a firm that could offer affordable research and insights for small businesses, agencies and start-ups. In early 2014, this was fulfilled, and Vidi Insights was born.
Her past experience includes working at top global research suppliers like Synovate and Millward Brown, as well as, NYC-based boutique consulting firm, WSL Strategic Retail. Spending some time at Zubi Advertising, one of the nation's top level Hispanic Agencies, also provided her deep knowledge
Vidi Insights launched in early 2014, as an affordable solution to sound research and guidance for small or under resourced brands and agencies to help them better understand their consumers. The nearly ten years of research experience conducting studies across a wide variety of industries provided the tools and network needed to launch the company.
into the Hispanic market. Her most recent position with The Pert Group, landed her a role completely imbedded in the consumer insights team at one of the top global alcoholic beverages companies, allowing her to truly see how research and insights are taken beyond a study and into strategic marketing plans.
She has designed and executed hundreds of research projects, always maximizing the sample specifications and questionnaire to ensure the most efficient design. While at top research suppliers, clients ranged from fashion, health, beauty, to automotive, aviation, and beverage alcohol. This range of experience armed Victoria with the right tools to launch Vidi Insights bringing affordable research to small brands, agencies and start ups.